If you’re reading this, it probably means that you are either an ecommerce store owner who has been thinking about using email marketing as a tool to boost your sales, or perhaps you’re someone who works in marketing and is looking for the right tool to use for your company’s next email marketing campaign. Whichever of these two scenarios is most likely to be true for you, what you need to know at this point is that there are a lot of email marketing tools out there. There are also many different types of tools and services out there depending on how complicated or simple your needs may be. You see, some services will only offer limited functionality (and cost less because of that), while other services are much more comprehensive at a much higher price point. With so many choices available to you, the real question becomes — which one should you choose? Well, in this blog post we’ll show why ActiveCampaign is the best tool out there for anyone looking to get started with their first ever email marketing campaign.
What is ActiveCampaign?
ActiveCampaign is a powerful email marketing automation software that allows you to create and send highly targeted, personalized emails to the people who have signed up to receive your email marketing messages. This software comes with a number of features that make it a highly versatile tool that can be used for many different kinds of email marketing campaigns. This email marketing software allows you to set up conditions under which you want to send your subscribers an email, and then create a follow-up sequence for what happens after that email has been sent. You can also use this software for building your subscriber list, creating a highly personalized and targeted landing page, and managing your customer relationship with great efficiency. The best thing about ActiveCampaign is that you get access to a huge number of useful email and marketing automation features with your initial subscription. On the other hand, if you want to take things to the next level, you can choose to go for the paid version of the service.
Why is ActiveCampaign the Best Tool to Use for Email Marketing?
– High-level of functionality and flexibility – As we have already mentioned, ActiveCampaign can be used to create a number of different types of email marketing campaigns. This makes it a very flexible tool that can be used to cater to the needs of businesses of all shapes and sizes. – Robust email and marketing automation features – The software comes with a wide range of robust email and marketing automation features that allow you to create highly personalized and targeted email marketing campaigns. – Easy-to-use interface – The interface of this email marketing software is very intuitive and easy to use, which makes it a great choice for beginners as well as experienced marketers. – Great customer support – The customer support team behind ActiveCampaign is made up of skilled professionals who are available all day, every day. You can contact them via phone, email, or even live chat. You can also get access to a plethora of helpful resources and guides on the company’s website. – Great mobile app – One of the best things about this email marketing software is that it comes with an easy-to-use mobile app. The mobile app allows you to manage your email marketing campaigns wherever you are. This makes it a very convenient tool to use, especially if you travel a lot. – Great value as compared to its competitors – When you compare ActiveCampaign to its competitors, it’s easy to see why it’s the best tool to use for email marketing.
Why You Should Be Using Email Marketing for Your Ecommerce Business?
The fact is — email marketing has a very low rate of unsubscribing. This means that your emails are more likely to be opened when compared to other marketing activities. And what’s more — email marketing is also one of the most cost-effective marketing channels out there. This means that by using email marketing, you can expect to see a great return on your investment. There are many different types of email campaigns that can be used for your ecommerce business. These include welcome email campaigns, opt-in campaigns, cart abandonment emails, seasonal campaigns, and sales and promotional campaigns.
ActiveCampaign Features That Make it the Best Tool for Your Email Marketing Campaigns
– Real-time analytics – With real-time analytics, you can monitor the performance of your email marketing campaigns in real time. This allows you to make necessary adjustments to your campaigns as you go along. – Automated email segmentation – With automated email segmentation, you can create rules to automatically separate your subscribers into groups. These groups can then be sent different types of email messages. – Modal popup campaigns – Modal popup campaigns allow you to add a new level of interactivity to your email marketing campaigns. This is especially useful for ecommerce stores that want to increase the number of sales they make. – Email drip marketing campaigns – Email drip marketing campaigns help you to create sequences of campaigns that are sent over a long period of time. There are many different types of drip campaigns that you can use.
Why Is Using a Service Like ActiveCampaign Better Than Doing Everything in-house?
When you opt to do everything in-house, you have to take care of a lot of different functionalities like managing subscriber lists, sending emails, creating a landing page, etc. With a service like ActiveCampaign, on the other hand, you can outsource all of these functionalities to a single service. This means that you can save a ton of time and effort, and focus on other aspects of your business. This will allow you to get your campaigns running much faster than if you were to do everything in-house. Another benefit of using a service like ActiveCampaign is that it lets you take advantage of the knowledge and experience of experts in the field. These experts will help you create highly personalized and targeted email campaigns, and make all the necessary adjustments as you go along.
How to Start an Email Marketing Campaign with ActiveCampaign
Make a list of all the different types of email campaigns that you want to run for your ecommerce store. From here, you will need to consider the goal of each campaign and decide for how long each campaign should run for. Once you have decided on the type of campaign that you want to run, and when you want your campaign to start, you will need to create an autoresponder series. You can do this by logging in to your ActiveCampaign account and clicking on “New Campaign”. Next, you will need to decide which type of email you want your campaign to start with. You can do this by clicking on “New Email” and then choosing the type of email you want to create.
The Bottom Line
Email marketing is a very powerful marketing channel that can be used to promote your ecommerce store and help you drive more sales. When used correctly, it can also be an effective way of building your brand and establishing your company’s reputation as a trustworthy partner. Just like any other marketing channel, email marketing will only be effective if you use it correctly. If you want to use it to drive more sales for your ecommerce store, then you will need to create an email marketing campaign. With the help of ActiveCampaign, you can create a high-quality campaign that is likely to convert. What’s more, you can also use this email marketing tool to build your subscriber list, and keep your existing customers engaged.